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Global denim giant GUESS is proud to present its Spring/Summer 2011 collections for men and women at the Denim Base of the third edition of Bread & Butter in Berlin, July 7th – 9th 2010.
Visitors to the booth travel via a labyrinth of images from the stunning GUESS F/W 2010 advertising campaign to discover innovative denim and fashion collections showcased in a unique gallery space. Art, design and fashion meet in harmony through the different materials, colours, and shapes used to display and enhance the garments, bringing the observer to the core of the GUESS philosophy, “Denim is our World”.
For the new Spring/Summer 2011 season GUESS guys and girls take a trip with a “Travelling Fair” full of mystery and free expression. The high summer becomes a “Wild Romance” for her, while he is a “Victorian Nomad”. Denim in figure-hugging fits are complemented with an array of the freshest shirts, t-shirts, tops and jackets, all true to the sexy, iconic style for which GUESS is renowned. All this and more for a collection which is premium in fabrics, finish, quality and attention to detail – in other words, authentic GUESS!
CEO, Vice Chairman and Creative Director of GUESS Inc. Paul Marciano stated: “We are very pleased to return to Bread and Butter Berlin. This tradeshow is an important event in which to present our collections and affirm that GUESS is a major player in the denim market, globally and in Europe. “During the last few years, we have experienced dramatic growth in European markets, where we plan to reach $1 billion in sales in the next three years.

(Saturday, 10 July 2010) | trade news


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