John Varvatos Celebrates 10th Anniversary With New Special Edition Fragrance

john varvatos

To celebrate the incredible success of the John Varvatos luxury brand, which includes several exclusive fragrances, John Varvatos Enterprises debuts the John Varvatos 10th Anniversary Special Edition fragrance in partnership with Elizabeth Arden. Scheduled for debut in October, 2010, the John Varvatos 10th Anniversary Special Edition scent will be available at John Varvatos boutiques and prestige department stores nationwide.

“We have an iconic, contemporary brand in the American fashion landscape,” said John Varvatos. “John Varvatos 10th Anniversary Special Edition exemplifies both the vintage and modern edge we bring to our clothes and offers another way for consumers to experience the brand and celebrate our ten year heritage.” 

“We are proud to partner with John Varvatos to expand his fragrance collection on a global basis,” said Tamara Steele, senior vice president of global fragrance marketing at Elizabeth Arden.  “The John Varvatos 10th Anniversary Special Edition celebrates the brand’s many achievements over the past ten years, and this scent is reflective of John’s aesthetic: an extraordinary attention to detail, impeccable craftsmanship, and a nuanced approach to fashion.”

The John Varvatos fragrance collection currently includes the original John Varvatos classic fragrance, which was launched in 2004; the John Varvatos Vintage fragrance [2006]; the John Varvatos Artisan fragrance [2009]; and the recently introduced limited edition John Varvatos Artisan Black fragrance.

As with past John Varvatos fragrances, Perfumer Rodrigo Flores-Roux of Givaudan again collaborated with John; for this brand, they were inspired to create a rich, sensual oriental amber scent.
A Bold Statement of Style
Bergamot, Ceylonese Cinnamon, Chinotto Orange

Highly Crafted Excellence
Sensuous Patchouli ORPUR, Rugged Haitian Vetyvert Roots, Ultra Shiny Black Leather

Smooth and Polished Perfection
Fluid Amber, Rich Cistus Resin, Fluid Balsams, Tamboti Wood

The elegant packaging for the John Varvatos 10th Anniversary Special Edition fragrance is an evolution of the brand’s original iconic fragrance bottle. Reinterpreted with a metallic chrome finish, the sleek bottle is adorned with a signature dog tag carrying the John Varvatos 10 year logo.

Eau de Toilette Spray, 4.2 fl. oz/125ml: $88.00
All prices are manufacturer’s suggested retail prices in US dollars.

(Friday, 10 September 2010) | parfums


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