The Mara Hoffman x District shirts

mara hoffman

In celebration of the exciting music and fashion happening this weekend in the Coachella Valley, designer Mara Hoffman has teamed up with District Clothing to create a limited-edition tank top, which will be launched in the Hard Rock MusicLounge at Hotel Zoso on Saturday, April 13th in Palm Springs, California.

For her exclusive ‘Mara Hoffman x District’ shirt design, Hoffman was inspired by a look from her spring 2013 runway show, which featured a tropical, beachy theme that translates perfectly to the California desert weather and pool culture of the festival area. The original gown from the show featured intricate corded embroidery and seed beading, which was reinterpreted into a colorful print that will be featured on a soft white racer-back District tank.

The Mara Hoffman x District shirts will be launched at the ‘Women Who Rock’ pool party, hosted by Kelly Rowland, at the Hard Rock Music Lounge on Saturday evening, with a special giveaway to the first 100 lucky ladies to arrive at the party, taking place at Hotel Zoso pool.

New York-based fashion designer Mara Hoffman began designing her namesake label in 2000. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman has developed a recognizable aesthetic heavily focused on prints. Recurrently drawing from nature and fantasy, Hoffman often finds inspiration from her own travels around the world.

The Mara Hoffman line encompasses both Ready-to-Wear and Swimwear. Swim collections consist of playful bikinis, one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman’s signature prints and often featuring unique detailing such as beading or embroidery. The Ready-to-Wear collections include everything from flowing dresses to cashmere coats.

Mara Hoffman‘s Ready-to-Wear collection is shown at Lincoln Center during Mercedes-Benz New York Fashion Week and her swim collections headline during Mercedes-Benz Fashion Week Swim in Miami.

(Sunday, 14 April 2013) | womenswear

 

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