Brioni, a new brand for the Kering and YOOX joint venture

brioni

Kering S.A. and YOOX S.p.A. announce the entry of Brioni into the joint venture established in August 2012 to manage the mono-brand online stores of several Kering luxury brands.

Brioni’s first online store launches globally today, thus bringing the number of digital boutiques managed by the joint venture to seven: alexandermcqueen.com, balenciaga.com, bottegaveneta.com, ysl.com, sergiorossi.com,stellamccartney.com - all live since June 2013 - and brioni.com.

The joint venture has developed for Brioni both the online store and the institutional site through a single integrated solution, bringing commerce and content together to provide users with a seamless digital experience.

(Tuesday, 19 November 2013) | trade news

 

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