Miu Miu expands and transform its Hong Kong store

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November 20th 2013 - Miu Miu pursues its development in Asia with the expansion and transformation of its Hong Kong flagship store on the prestigious Peking Road.

The store carries the complete brand’s collections of ready-to -wear, footwear, handbags and accessories. Renowned for its style and sophisticated elegance, the Miu Miu shop is distributed on three floors, with an overall surface of 1000 square metres.

The glass and metal façade evokes a theatrical curtain that reveal the spacious black marble entrance and the light box window displays.

Inside the store Miu Miu’s iconic damask fabrics are softly draped along the walls to frame the floor-to-ceiling mirrors and honeycomb displays of transparent glass and steel.
These elements, combined, convey a unique quality of light and artfully direct the viewer’s focus towards the collections on display.

Soft lighting from the ceilings glows through transparent honeycomb structures and its contrast with the black “palladiana” marble elements creates a stunning and sophisticated ambience.
The compact and geometric olive-coloured velvet booths complete this intimately- designed space by architect Roberto Baciocchi.

Miu Miu
Peking Road, Shops G02-G03 102-103 & 202-203, One Peking, No.1 Peking Road, Kowloon, Hong Kong

(Friday, 22 November 2013) | trade news

 

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